Leadership Team

Dan Walter, CEP
President and CEO

Dan Walter is the President and CEO of Performensation.  He is a Certified Equity Professional (CEP) and has provided solutions for equity and performance-based compensation for more than 18 years and is considered one of the compensation industry’s “go-to” experts on the topic of equity compensation. He is also available as a dynamic, engaging speaker who uses expertise and humor to provide innovative and practical solutions.

Dan has extensive experience with both executive and broad-based programs with an emphasis on the design and management of performance share and units.

Performensation assists public and private companies of all sizes with a focus on the “not Fortune 1000″. He creates effective, company-specific solutions paired with post-consultation support. Expertise includes diagnosis of issues, plan design, communication, administration best practices and reporting solutions.

Dan founded Equity Compensation Experts (ECE). He is a Board Member for the NCEO and an award winning member of the NASPP and the founder of Equity Compensation Experts, a free networking group. He is also an active member of World at Work, Global Equity Organization (GEO), the Society for Certified Equity Professionals and many other organizations.

Dan is frequently requested as a dynamic and humorous speaker covering compensation and motivation topics. Speaking engagements include: Annual conferences for World at Work, NASPP, GEO, NCEO, AICPA, numerous webinars, regional and local events. He is also a co-author of “The Decision Makers Guide to Equity Compensation”, “If I’d Only Know That”, “GEOnomics 2011” and “Equity Alternatives.”

Connect with him on LinkedIn or follow him on Twitter at @Performensation and @SayOnPay.


Mel Jameson
Executive Vice President, Marketing and Communications

Mel Jameson has more than 20 years of experience in financial services, sales and marketing. A founding member of Performensation, she has a proven track record of growing business through strategic marketing, business development and sales management

Prior to joining Performensation, Mel worked at a wide range of financial services in Minneapolis, Manhattan and throughout California. Former employers include AIG Sunamerica, AXA Financial and Piper Jaffray.

Mel is located in San Francisco, CA, where she lives with her husband.  She has a degree in Economics from University of Nebraska-Lincoln.


Sam Reeve, CCP, GRP
Executive Vice President, Consulting Services

Sam Reeve is a global certified compensation consultant (CCP, GRP) with 15 years of experience in Total Reward Strategies.  He is an expert in broad-based compensation and focuses his talents on enhancing performance through the effective use of incentive and recognition programs.

Prior to joining the firm, Sam has worked in the corporate compensation functions of notable firms such as BlackRock,  McKesson and Automatic Data Processing (ADP).

Sam currently lives in Colorado and aside from his professional life, enjoys numerous outdoor activities with his 4 children and wife, Jessica.  He has a degree in Finance and Economics from California State University, Sacramento.

Download Sam’s expertise summary